Podcasting as a way to promote your business
Podcasting as a way to promote your business
As an introduction I am an CFO and have been with FD Capital Recruitment since 2018, I work mostly on E-Commerce assigments and recently I have been working part time for Reporting Accounts Ltd as their CEO for the last 12 months, which is a refreshing change and a challenge as the company is in the pre-revenue stage and its important to make progress. Currently I am working for them one day per week, and as part of this assignment I am helping with their daily podcasts, it really is interesting, I record a series of podcasts on topics that appear in the financial press and they are released during the week and I am presented as their in-house financial expert.
What is good about using podcasts is that you can syndicate the same content and distribute it to a variety of different news outlets that handle audio types of files, there are general plaforms such as soundcloud and niche ones such as podcasts which does what it says on the tin.
Our content seems to be doing well and we are getting orders and enquiries which can clearly be traced back to the various podcasts I have recorded. It is really rewarding to see that I am helping the company with its financial strategy and accounting and at the same time with its online marketing.
Podcasting
A couple of examples where are content is appearing are shown below:-
Podcasts – this website was bought by Twitter a year or two ago so as you can imagine it is backed by a huge player in the online space.
I like the directory feature on Podcasts the result of which is if you post regularly then your podcast is never more than two clicks away from their home page, which must mean more chance of visitors and more authority associated with their main pages. I am posting each of my episodes here separately at the moment as a trial to see how much progress we make.
Breaker audio – which seems to be a good quality place for podcasts
Podomatic – seems to be a very strong site and with a nice layout, you also get a secondary type of profile on a sub domain, I am not sure the value of this but you can see our podomatic version here.
A good feature with podomatic is that they have a directory which features new and popular podcasts, plus a community type feature where you can see related podcasts and follow members and their podcats.
Podcasting
Out of the sites I am using so far this seems the best outside of the major brands. I am yet to create a profile on the strongest site of all itunes, but that is one my “to do list”
Soundcloud A site I am less certain about is Soundcloud this is more of a pure music channel where you can save the tracks you like and for a monthly subscription listen to as many as you want, there is also an active user based with social features such as sharing and following, plus commenting.
I’ve enjoyed listening to the music but doubt if this will bring much traffic or users, but its free to upload tracks so is worth a go. It is a huge brand and has very strong traffic metrics so there is a chance it may work.
What is good is that by using different approaches there is a better chance of evaluating the potential of each of these “channels” and having even a trickle of traffic from multiple sources can accumulate up to be a worthwhile traffic stream overall.
To learn a little more about our progress with podcasts please visit our website’s blog where we have been writing about our progress with podcasting.
Reporting Accounts now has more than 4.8million listings covering all the data in the UK companies house database, we are working on raising funds to enter the India, Australia and New Zealand markets shortly, but for now to learn more please visit our website at Reporting Accounts
We have now recored a few podcasts to promote FD Capital, I recorded one that covers hints and tips for aspiring Portfolio FD’s. These podcasts appear in some really great places
Google podcasts – A guide to becoming a Portfolio FD.
Audible podcasts – Part of Amazon and seems to be amongst the strongest of all of the platforms we are using. I’ve also recorded episodes for FD Capital’s own podcast and these appear on their network too. You can listen to some of them here – FD Capital Recruitment on Audible.
Podchaser – Recruiting a part time FD, podchaser is interesting in that it seems to be the only real podcasting community site, virtually all the other sites are directories of podcasts, either stand alone or as part of their wider brand. What is good about this site is that you can message, review and intereact with the podcast authors and their audience. Meaning there is far more chance of engagement.
Hopefully listeners will enjoy these episodes and come and visit our site.
We are starting to develop our own channel for FD Capital and its already providing popular.
Podchaser now showcases our episodes.
Podcasting
As does Podcast Addict
We now have a separate Search Marketing Service where we can help you recruit financial professionals with Search Marketing Expertise. Our team can help by studying your site and helping you to develop and improve your sites from a Search Marketing point of view, offsite we can introduce you to professional back link builders and on-site we can work
If you are interested to find an E-Commerce specialist Finance Director for your business, then reach out to FC Capital today.
Reporting Accounts is moving to another funding round in September of this year, so my time will likely switch from the soft marketing activity of podcasting, to active marketing and active pitching to PE houses and Venture capitalists to raise and close out their next funding round. It’s a really interesting project and assigment and typical of the good quality work FD Capital Recruitment puts me forward for.
If you are looking for an experienced CFO or FD to move your business forward both via fund raising and via online promotion then reach out to their team today.
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Adrian Lawrence FCA with over 25 years of experience as a finance leader and a Chartered Accountant, BSc graduate from Queen Mary College, University of London.
I help my clients achieve their growth and success goals by delivering value and results in areas such as Financial Modelling, Finance Raising, M&A, Due Diligence, cash flow management, and reporting. I am passionate about supporting SMEs and entrepreneurs with reliable and professional Chief Financial Officer or Finance Director services.
